See What 150 Millions Indians Do in their Smartphones Daily – Infographics

smartphone users


India’s Smartphone Growth Story

Smartphone users in India, on an average, spend 169 mins per day on their device. However, usage pattern varies across smartphone user personas.

App junkies 24%*
Highest number of app and game downloads and installs in a month

Over-Indexing profile

  • <18 yrs
  • Male
  • Students
  • Metros
  • 3G connection
  • High end devices 15K+
  • 160 time spent mins/day
  • 18.5 apps/games, installed month
  • 6.7 total data consumption GB/month

Social stars 20%*
This user persona spends over 2 hours a day catching up with the world on social networking and chat apps.

Over-Indexing profile

  • 18-24 yrs
  • Female
  • Single
  • Well educated
  • Metro, mini metros
  • High end devices 15K+
  • Sec A
  • 263 time spent mins/day
  • 4.7 apps/games, installed/month
  • 2.7 total data consumption GB/month

Conversationalists 16%*
They use their smartphone primarily for making calls. Their app usage is very low.

Over-Indexing profile

  • 25+yrs
  • Female
  • Married
  • Mini metros
  • Sec B.C.D
  • Low end devices <10K
  • 84 time spent mins/day
  • 2.6 apps/games, installed/month
  • 1.4 total data consumption GB/month

Entertainment buffs 15%*

They spend a large chunk of their time on smart phones playing games, watching videos, listening to music and browsing.

Over-Indexing profile

  • Up to 24 yrs
  • Male
  • Students
  • Mini metros & lower
  • Low end devices <10K
  • Sec C,D,E
  • 211 time spent mins/day
  • 4.8 apps/games, installed/month
  • 2.9 total data consumption GB/month

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7 Ways to Fund Your Startup – Infographic

fund your startup


7 Ways to Fund your Startup


Personal savings
Tap into personal savings, borrow from your 401(K), or keep your day job and use part of your paycheck to bankroll your startup until you can secure outside funding.

Don’t take it all. Keep on emergency fund in case a client doesn’t pay on time, a pipe bursts and destroys equipment, etc.

Credit cards
Use credit cards to buy initial equipment and cover setup costs. You can buy some time & avoid interest charges by transferring the balance to other cards while you either wait for your first customers to pay, or secure additional funding.

If you fail to get funding and can’t pay off the debt in full, you’re personally responsible for the balance – and the interest payments.


Traditional crowdfunding
Raise money without giving up equity. Crowdfunding is a great way to practice your pitch, get to know your audience, & tweak your product.
And when it comes to convincing potential future investors, you’ll already have proof yours is a viable market solution.

Don’t get swept up in success stories. Unlike the pebble watch, most campaigns do not make 500x their fundraising goal. And because preparing & executing a campaign takes months, it can slow your timeline.

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How to Sleep Peacefully Explained in 10 Steps – Infographics

sleep your way


Sleep your Way to Success

What you really need to know to be productive at work

Lack of sleep is the primary cause of low productivity in the workplace…

…yet many entrepreneurs boast about sleeping less than 5 hours each night.

Can you really build a business on sleep deprivation or does getting an early night help boost creativity and innovation?

How much sleep do you really need to succeed in your career?
An adult needs 7-9 hours of sleep each night. Those who sleep less than 6 hours each night are notably less productive at work.

Did you know?
Going without sleep for just one night causes changes in the brain similar to a knock to the head!

Those who sleep less than 5 hours for a few nights in a row have equivalent levels of impairment to someone who is over the drink drive limit.

You wouldn’t go to work drunk so why go tired?

Sleep deprivation affects innovation & creativity

Whether you’re growing your own business or looking for a promotion, sleep deprivation affects both innovation and creativity as well as overall productivity.

If you’re relied upon to be creative and think up new ideas, a better night’s sleep could see you succeed more than ever before.

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What is the Best Time to Tweet – Infographics

best time to tweet


The Best Time to Tweet

Is When Your Audience is Online
There has been much analysis – charts, graphs, estimates, time zone recommendations – to determine the best time to tweet. If the deal time is deemed noon ET in the US, what time do you think everyone’s twitter stream will be flooded? Which just increases the likelihood that your 140-character message will get lost in the noise. Actually, the perfect time to tweet is when your target audience is online. Find out if your target is an early riser, a night owl or somewhere in-between.

Early morning 12:00AM – 8:00AM
Up and socializing before most of us have brewed our coffee, these high income early risers consist mostly of millennial and young professionals in the 25-34 age range.

While visiting Facebook to check in on family and friends, they will likely be tuned into the latest news on Good Morning America and getting some goodness with a minute-maid beverage. Their morning social routine might be a bit too early to indulge in their KFC fix but it would certainly be a good time to influence their lunch decision!

Morning 8:00AM – Noon
Busy business executives as well as parents, the morning time slot online tends to be frequented by individuals 50 or older.

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Tips for Dealing with Defiant Children – Infographics

dealing with defiant children

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Taming the Defiant Child

Use very few words
It’s tempting to raise our voices, lecture or threaten. Using few words shows your child that you can’t be pulled into an argument.

Sidestep the power struggle
Reacting immediately does not allow time to determine a reasonable plan or anticipate how the child will react. Take time to calm down and think.

Start with, “I’m going to do something about this. We’ll talk later”

Follow through
Choose a consequence for defiant behavior that you’re willing to enforce. Not following through teaches children to ignore your requests.

If you say, “Stop doing that” and they don’t listen, take action the first time.

Lead with empathy
Offering kind words before delivering consequences encourages the child to think about their actions and helps maintain love and respect.

Try something like: this is so sad

Change the language
Speaking positively teaches children to make good choices on their own.

Instead of: you can’t go play until you have finished your homework.
Feel free to go play as soon as you have finished your home work.

Instead of: don’t talk to me in that tone of voice
I’ll listen as soon as your voice is as calm as mine.

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How to Customize your Posts for Different Social Media Sites like Facebook, Twitter, LinkedIn, etc. – Infographics

post for different social media sites

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How to Create Perfect Posts on Social Platforms

Blog post

Engaging title
Your title should grab people’s attention, as it is the first thing a viewer will read. Remember to include any keywords close to the start of the title and try to keep it under 70 characters.

First paragraph
Make sure any keywords are featured in the first sentence to grab people’s attention. Draw people in by giving a feel for what they can expect from reading the article.

Relevant image
Adding an image or graphic to your post will make it more engaging for the reader and make the post more shareable.

Word count
Ideally keep your post to between 500-800 words. This will be long enough to get your message across but also not too long that you lose your readers attention.

Call to action
Summarise the pose with a call to action, this could be a link to another post the reader may enjoy or asking them a question which they can reply to in the comments.

Use links throughout your post that direct viewers to past blog posts or contact pages. You can also list previous relevant posts that viewers who enjoyed this post might be interested in.

Share on social
Add some social media buttons to the post, prompting viewers to share.

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Exercise During Pregnancy – Infographic

exercise during pregnancy

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Exercise During Pregnancy

  • Pregnancy exercise essentials
  • Comfortable, supportive athletic shoes
  • Fitted, supportive sports bra
  • Workout clothes that can be layered

Healthy workout snacks (fruit, trail mix)

Washcloth for cool-down
Cell phone and safety items (whistle, identification, money)

Recommended pregnancy exercises

Yoga – Helps maintain muscle tone and improves flexibility

Extended side angle pose
Strengthens legs and opens up the hips

Triangle pose
Helps regain balance; strengthens legs, hips, and side body; and opens up the shoulders

Sitting side stretch
Opens yours side waist and pelvis, and stretches the hips

Child’s pose
Restorative, calming pose useful in relieving back, shoulder, neck, and hip strain

Cat and cow poses
Warms up the spine, stretches the body, and shifts baby’s weight away from the spine to provide relief

Weight training – Tones and strengthens all muscles

Standing biceps curl
Strengthens arms and shoulders and improves posture

Birthing squat
Tones your legs, butt, and pelvic floor

Side – Lying clam
Tones your abs, butt, thighs, and pelvic floor

Leg extension
Improves lower-body strength and tones your abs and pelvic floor

Easy and ideal cardio exercise for all stages of pregnancy

Moms-to-be can feel weightless while strengthening arms and legs

Fun, heart-pumping cardio exercise to do at home or with friends and family

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How Online Reviews Helps You Get Customers – Infographics

online reviews on customer

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The Importance of Online Customer Reviews

90% of consumers read online reviews before visiting a business.

88% of consumers trust online reviews as much as personal recommendations.

Customers are likely to spend 31% more on a business with “excellent” reviews.

72% say that positive reviews make them trust a local business more.

92% of users will use a local business if it has at least a 4 – star rating

72% of consumers will take action only after reading a positive review.

Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business.

Estimated number of online reviews customers read before trusting a business

86% of people will hesitate to purchase from a business that has negative online reviews.

On average, a one-star increase on yelp leads to a 5 to 9 percent increase in a business’s revenue, one negative review can cost you 30 customers.

Number of reviews posted every minute by yelp users – 26,380.
Percentage of yelp users that have made a purchase at a business they found on yelp – 98%.

Percentage of yelp users that visit yelp because they intend to make a purchase – 80%.

How to deal with negative reviews

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DIY – Top 10 List of Cleaning Ideas Infographics

DIY - cleaning ideas

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Ultimate DIY Cleaning Ideas Infographic

10 Cleaning Problems you can Solve with Baking Soda

Stained and stinky plastic food containers
To freshen your container, wipe them with a clean sponge sprinkled with baking soda.

Unrinsed fruit and veggies
Mixed with water, baking soda can remove dirt and the waxy coating off produce.

A filthy kitchen
Nearly every dirty spot in your kitchen can benefit from a baking soda treatment. With water, use it to clean countertops, stainless steel sinks, microwaves, range hoods, and cooking utensils.

Musty upholstery and carpets
Deodorize the soft, cushy places around your house by sprinkling surfaces with baking soda, letting it sit for 15 minutes, and then vacuuming it up.

Grimy toys
Naturally fight the effects of your little one’s grubby hands by wiping them a sponge dipped in a baking soda and water solution.

A crayon-covered wall
When your kid’s artistic efforts end up all over that wall you just repainted, scrub lightly with a damp sponge sprinkled in baking soda to remove the marks.

Smelly sneakers
Freshen up after your Zumba class by sprinkling some baking soda inside your shoes (and your gym bag while you’re at it.). Just tap it out before you wear them again.

Garbage can odors
Place some baking soda in the bottom of your can to fight trash stink.

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